![]() Going after The Lord of the Rings was a no-brainer, and an internal “fellowship” was assembled to figure out how to beat other prospective bidders. Prime Video, along with every other entertainment company, was looking for “the next Game of Thrones.” Amazon’s founder and chairman, Jeff Bezos, was a longtime Tolkien fan. The call from the lawyers came in to Amazon on a Friday in 2017: The Tolkien estate was going to entertain proposals for a Lord of the Rings show. “Some of what’s been hardest to hear is the cynical point of view that this is a cash grab,” McKay says. ![]() It ain’t easy to focus on writing scripts and managing a cast and crew of 1,300 on the most complicated TV production of all time when Elon Musk is slagging you on Twitter. ![]() Tolkien passion project and have now found themselves, as McKay puts it, “on the fault line of the culture war,” with everybody from armies of anonymous Tolkien fans to the two richest men in the world weighing in. ![]() They’re two first-time showrunners who embarked on an unexpected journey nearly five years ago to make their J.R.R. And nobody knows the stakes better than Payne and McKay. Payne and McKay Photography by Charlie Grayīut given this is Lord of the Rings, the bar is insanely high.
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